A while ago whilst taking the Squared Online Course developed by Google, I came across the Content Marketing Matrix tool which I believe could be very useful for all online marketers to build balanced campaigns and create compelling content. The Content Marketing Matrix focuses on the four main purposes of content and these are to…
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Writing a catchy and creative ad copy is an important factor defining the success of your paid search campaign. It is an important skill that can only be mastered through repetition, testing and continuous monitoring. Having said that, there are 4 vital points that you should always consider and keep in mind whilst writing…
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Businesses crave it, followers create it, Google pluses it and Facebook likes it! User generated Content is the core of social media and the key to amplify your brand awareness without having to break the bank. Most businesses understand the importance of quality content in increasing engagement, but unfortunately still a very few of…
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