Category: Marketing

Digital Marketing Insights

marketing-ecosystem

The Digital Marketing Ecosystem, where to start?

  Creating a seamless user journey and an integrated customer experience is surely the ultimate goal of every marketer. However, with new devices and digital channels constantly evolving, the marketing landscape is continuously becoming more complex. And as people change their behaviors, marketers will need to react. Instead of taking the multi-channel route, businesses are…
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April 1, 2018 0
linkedin gen form

How to leverage the latest LinkedIn feature with Marketing Automation

  It is with no doubt now that Social Media channels are essential channels when it comes to lead generation. Whether you are B2B or B2C business, social networks are now fundamental channels to shape and evolve your customer journey strategies. But the focus of this article is not write about the significance of social…
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March 11, 2018 0

Key Digital KPIs to Measure Channel Performance.

  The beauty of Digital Marketing lies in the fact that nearly everything can be tracked and Key Performance Indicators (KPIs) are quite useful metrics to help businesses understand how they are doing against objectives. The right set of KPIs will allow Digital Experts to shine light on performance and highlight areas that need attention.


July 1, 2017 0