Account-based marketing (ABM) is a highly effective approach for generating demand and revenue. Unlike traditional marketing, which casts a wide net, ABM focuses on a small set of high-value accounts, tailoring marketing efforts to meet their specific needs. However, one of the biggest challenges businesses face when implementing an ABM strategy is identifying which accounts…
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In today’s competitive B2B landscape, it’s not enough to have a great product, service or solution. To attract and retain customers, businesses need to have a steady stream of high quality leads and opportunities. That’s where demand generation comes in. Demand generation is the process of creating interest and awareness in a company’s products or…
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Creating a seamless user journey and an integrated customer experience is surely the ultimate goal of every marketer. However, with new devices and digital channels constantly evolving, the marketing landscape is continuously becoming more complex. And as people change their behaviors, marketers will need to react. Instead of taking the multi-channel route, businesses are…
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It is with no doubt now that Social Media channels are essential channels when it comes to lead generation. Whether you are B2B or B2C business, social networks are now fundamental channels to shape and evolve your customer journey strategies. But the focus of this article is not write about the significance of social…
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The beauty of Digital Marketing lies in the fact that nearly everything can be tracked and Key Performance Indicators (KPIs) are quite useful metrics to help businesses understand how they are doing against objectives. The right set of KPIs will allow Digital Experts to shine light on performance and highlight areas that need attention.