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Digital Marketing Insights

Cross Channel Advertising: Target your Email list with Facebook Ads

  Over the years, Facebook has managed to introduce multiple targeting features that have helped advertisers drill down the audience for their ads. Advertisers have gained a lot more control over their ads with plenty of targeting options such as age, gender, location, behavior, interest…you name it! All these targeting options seem amazing features to…
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May 20, 2014 0
user-generated

Strategies to Unlock the Power of User-Generated Content

  Businesses crave it, followers create it, Google pluses it and Facebook likes it! User generated Content is the core of social media and the key to amplify your brand awareness without having to break the bank. Most businesses understand the importance of quality content in increasing engagement, but unfortunately still a very few of…
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April 13, 2014 0
link_building

4 Link Building strategies you might want to consider

  Putting together successful link building strategies is just one part of what can only be described as a minefield in tackling SEO techniques. Having said that, I believe link building is among the top essential techniques that any digital marketer should be considering when going through search engine optimization strategies. Link building is about…
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April 7, 2014 0
responsive emails

Responsive design to uplift your email click through rates!

The way your customers read their mail has drastically changed with the introduction of smart phones and tablets in the last couple of years. According to Litmus, an average of 40% of all emails is now being read on mobile, a number that is not very surprising except for the rate at which it is…
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March 30, 2014 0

Boost Your AdWords CTR with Google Sitelinks!

Since Google introduced the Ad Site link feature, a lot of businesses have jumped on board to exploit this tool. Surprisingly, many other businesses on the contrary are still not taking advantage of this feature and running their PPC campaigns without utilizing Sitelinks. Using this tool can be very useful to optimize your PPC campaigns…
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March 23, 2014 0