Build Relations. Tell Stories.

Digital Marketing Insights from

Mohammed Raad

This site is filled with the latest insights and trends  in  Digital Marketing and E-commerce


My name is Mohammed Raad , I am a dynamic and data-driven digital marketing professional with over 8 years of experience in Digital Marketing and E-commerce.  I am passionate about brand management, story telling, and the utilisation of all digital platforms to deliver innovative digital marketing campaigns and strategies.

I enjoy exploring the latest digital marketing trends and through this site, I will aim to share my insights and findings that I discover throughout my digital journey.

Squared Online Certified.

I’ve completed a certificate in Digital Marketing from Squared Online, a course developed with Google. It is an award-winning digital marketing course for ambitious marketing professionals to enhance their skills and develop a solid digital marketing background.

Read more about Squared Online

I am Google Analytics Certified.

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I am Google Adwords Qualified.


Who I´ve worked with

I have been working for over 8 years in Digital Marketing and E-commerce across different organisations in both London and Sweden. It has  given me a strong international backrground and a solid knowledge of the latest digital marketing ecosystems.

What my colleagues say

Here what some of my previous super star colleagues say about me .

“Mohammed is a strategic and well respected Digital Marketing Manager, who I’ve had the pleasure of working with for almost two years. He approaches any challenge in a methodical yet practical way, and his common sense thinking, considerable digital knowledge and calming influence, frequently leads the team to a successful outcome on campaigns. Mo is reliable, supportive, hardworking and has a patience and focus that would make him a valuable member on any team.”

Toni M.

“I’ve had the opportunity to work with Mohammed on several projects, I was impressed by his strong work ethic and his attention to details. He has the ability to lead and bring some outstanding results to any digital project, from delivering new websites, developing social media strategies and implementing SEO & PPC campaigns. Mohammed would make a fantastic addition to any team and he is one to watch for the future..”

Adriana N.
Digital Marketing manager

“I had the pleasure of working with Mohammed while working in the marketing team at Adecco Group. He is a passionate, dedicated and talented digital marketer. He is creative, always bringing great ideas to the table, thinking outside of the box and was willing to take up new challenges. He made a significant difference to raising his brands online and digital presence. Mohammed is a great team player, well respected with his peers and I would work with him again in a heartbeat.”

Ayshea W.
@capita it

LinkedIn.Find more about me 

+8 Years

Digital Experience


 Site Launches



Paid Search

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Social Media

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Read my latest blog posts.

A variety of topics on digital marketing. 


The Digital Marketing Ecosystem, where to start?

  Creating a seamless user journey and an integrated customer experience is surely the ultimate goal of every marketer. However, with new devices and digital channels constantly evolving, the marketing[…]

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April 1, 2018 0
linkedin gen form

How to leverage the latest LinkedIn feature with Marketing Automation

  It is with no doubt now that Social Media channels are essential channels when it comes to lead generation. Whether you are B2B or B2C business, social networks are[…]

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March 11, 2018 0

Planning tool that could help you create quality content…

  A while ago whilst taking the Squared Online Course developed by Google, I came across the Content Marketing Matrix tool which I believe could be very useful for all online[…]

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October 11, 2017 0